Analyst: GTA Online Will Generate $437 Million (€310 Million) via DLC and Transactions

An analysis firm called Superdata says that the recently launched Grand Theft Auto V will see enhanced revenue of about 437 million dollars (310 million Euro) via downloadable content packs that will be launched in the coming months and the microtransactions included in the GTA Online mode.

GamesIndustry.biz quotes a report coming from the company for the figure, which says that real-world money powered purchases will generate about 93 million dollars (72 million Euro) for developer Rockstar and publisher Take Two.

The analysis firm states, “This isn’t the game’s next billion dollars, as some have supposed microtransactions will make Take-Two. It is, however, a successful foray into the microtransaction world for a console title.”

GTA Online will allow gamers to use real-world money to get in-game cash, but says that its title will never become pay to win because gamers also need to put time in to advance their reputation.